Understanding “Woke” in the Current U.S. Context
The term “woke” originated in African American Vernacular English as a call to stay alert to social injustices, particularly racial ones, dating back to the civil rights era. Over time, it evolved into a broader descriptor for awareness of systemic inequalities related to race, gender, sexuality, and other identities. By the 2010s and 2020s, it became politicized: embraced by progressives as a badge of social consciousness, but weaponized by conservatives as a pejorative for perceived overreach in areas like diversity initiatives, cancel culture, and identity politics. 9 As of February 2026, “woke” influences remain a flashpoint in U.S. politics, culture, and society, though they’ve shifted amid backlash, policy changes, and evolving interpretations. Below, I’ll outline key current dynamics based on recent developments.
Political Influences and Backlash
In the political sphere, “woke” is often framed as a divisive ideology tied to progressive policies, but it’s increasingly contested from both sides. The Trump administration has actively targeted what it calls “woke” elements in government. For instance, the FY 2026 budget proposes eliminating funding for programs deemed to promote “cultural Marxism,” including DEI (Diversity, Equity, and Inclusion) initiatives in education, housing, and federal agencies. This includes cuts to grants for teacher training on topics like Critical Race Theory, equity audits in housing, and NSF research on racial equity or climate justice. 7 Critics argue this “war on wokeness” extends beyond ideology to dismantle longstanding structures, such as federal diversity efforts predating the term “woke.” 3
On the flip side, some observers note the rise of a “woke right,” where conservative grievances mirror left-wing identity politics. This includes narratives of white, Christian, or heterosexual men as victims of systemic oppression, often rejecting Enlightenment values like objective truth in favor of tribalism and cancel tactics. 5 13 For example, recent conservative critiques frame progressive policies as authoritarian bids for a one-party system, echoing debates over free speech and institutional control. 17
Public perception varies: A 2025 study found that Americans associate “woke” with awareness of systemic oppression and a push to dismantle hierarchies, but Republicans use it disparagingly at higher rates to rally their base. 10 About 40% of Americans reportedly identify with “woke” in some form, though this is debated. 8 Backlash has led to state-level actions, like Virginia’s recent policies on taxes, immigration, and gender issues, which some label as “Marxist” resurgence despite Republican gains elsewhere. 18
Cultural and Societal Shifts
Culturally, “woke” influences are waning in some areas but persisting in others. Hollywood, once a proxy for culture wars, has moved away from earnest progressive messaging toward campy, satirical takes that parody both sides—think shows like “Landman” or “The Hunting Wives” treating political causes as exaggerated tropes for entertainment. 4 Trends like mandatory DEI programs are declining: A 2026 survey shows 1 in 8 companies scaling back commitments, citing political climate, with brands like Ford and John Deere dropping them to appeal to core customers. 6
Societally, “woke” is linked to deeper roots, such as the Frankfurt School’s Cultural Marxism, introduced by refugee intellectuals in the 1930s, which some argue adapted into modern U.S. ideologies challenging traditional norms. 22 It’s also seen as filling a spiritual void, particularly among young urban women who’ve left traditional religion, turning to “woke” gatherings as modern revivals. 24 Feminist theories have shaped it, targeting vulnerabilities via blogs and universities, with emphasis on emotional safety and reputational policing in feminized institutions like media and academia. 16 19
Emerging critiques tie “woke” to economic agendas, like ESG (Environmental, Social, Governance) standards making energy costlier to reduce population growth, or open-border policies enabling crises. 15 21 Others view it as a “third wave” of the 1960s New Left, shifting from politics to culture with destructive effects across the West. 23
Looking Ahead
While some declare “woke” trends dying—dubbed the “Year of the Uncancellation” with reduced social shaming—others insist it’s evolving into “Woke 2.0,” more militant and action-oriented, like protests against immigration enforcement. 0 6 Events like Princeton’s discussion on the future of cancel culture suggest ongoing division over speech boundaries. 2 Ultimately, “woke” remains a proxy for broader culture wars, with neither side fully retreating. 11 12 As Trump uses it to slur informed engagement, it underscores tensions between awareness and polarization. 1 14 If you’re interested in specific aspects, like policy impacts or regional examples, let me know for a deeper dive.
